Case Studies
Case Study: GP Motors – From Offline Reputation to B2B Pipeline
Client: GP Motors (Tbilisi-based importer of concrete pumps, spare parts, and industrial cleaning balls)
Target Market: Construction & infrastructure firms across Georgia and Armenia
​The Challenge
GP Motors had strong offline relationships and a niche product offering, including imported concrete pumps and German/Italian cleaning balls. However, they faced:
* No consistent lead flow beyond word-of-mouth
* No digital outreach experience
* Low visibility among procurement teams
* Difficulty entering large projects and state tenders
Our Solution -
CloseBusters built a custom outbound sales system in under 10 days:
Targeted List: Construction firms and industrial clients in Georgia & Armenia,
filtered by equipment use and job rolesLocalized Messaging: Clear, benefit-driven copy that emphasized availability, reliability, and cost-efficiency
Multi-Step Sequences: Emails + light social proof from past projects
Sales Enablement: Client was trained to handle replies and convert calls
The Results (In 6 Weeks)
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email sent : 2468
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Reply rate : 3.16%
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Positive Reply Rate: 28.94%​
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Meetings Booked: 16 Deals ​
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2 new clients acquired
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1 repeat deal closed
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4 companies showed interest in product
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Key Takeaways
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Even highly niche, offline-first suppliers can win in digital with the right messaging
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Outreach doesn’t need to be spammy or expensive, just smart and relevant
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Visibility + clarity = conversations with decision-makers